Dear Bud Light: You Forgot the Yeast

For a year and a half, the internet has been pretty well void of my sharing opinions on anything relative to Anheuser-Busch. Well, friends, that era has come to an end.

Yesterday, I left my job at Devils Backbone Brewing, an AB owned company. (More on that later.)

And today, it FINALLY feels safe to share something like this.

This morning, Anheuser-Busch and the internet gifted me this little gem of a video where the folks working for Bud Light Marketing forgot how beer is made.

Bud Light: Complex

“Some beers have a lot of ingredients – a lot of different ingredients. Our beer is brewed with 4 essential ingredients – barley, rice, water, and hops.”

Did we forget about yeast, Budweiser?

No worries… Yeast was only discovered a few centuries ago… We know you’re a bit behind the times.

Man… these guys really ARE “brewing the hard way”.

GUYS: YEAST. MAKES. BEER.

RICE is not “essential” to beer. You know what is though? Yeast. Yeast is.

A brewer is worthless without yeast. Without yeast, that liquid will never become beer.

What’s even better is that on Bud Light’s website is a small video entitled, “Is Yeast An Ingredient?” The video minimizes yeast’s role in beer, excluding it from what Bud Light calls the “Essential Four” ingredients. Why is it excluded? The video calls out its exclusion because it’s filtered out. Just like the barley… And the hops… And the damn rice.

My problem with the video is that it propagates misinformation.

The “Essential Four” ingredients are water, barley, hops, and yeast. Even a Cicerone Program Certified Beer Server can tell you that, Bud Light.

The video titled “Bud Light: Complex” (which in itself is a hilarious name) isn’t really about the beer though, now is it? It’s laughable that yeast would be entirely left out of this, so we know better than to take the guise of this marketing video talking about their brewing ingredients too seriously.

So what IS the video about then? Does anything here seem familiar to you?

Do you remember the Budweiser “Brewed The Hard Way” Super Bowl commercial from 2015? (I sure do! Check out my 2015 blog post on it! Budweiser’s Super Bowl Commercial: How Embarrassing) That video attempted to utilize scare tactics to discourage people from drinking beers with flavor. It all but said, “Hey, mustachioed hipster dude! Put down that sissy Pumpkin Peach Ale that you’re drinking in front of those girly flowers and drink a man’s drink.”

With all the backlash they got after that video, it appeared the folks at Budweiser smartened up and changed their tune, straying away from ads that made fun of other beers. Considering that at the time that ad came out, Anheuser-Busch had JUST purchased once independent Elysian Brewing, makers of a pumpkin peach beer, it was past time for them to change their tune.

But it’s clear that Budweiser’s tune of 2015 has migrated to be Bud Light’s tune of 2017.

The point of this new video is simply to make fun of other beer. This time, it’s done with a bit more of a reach than pumpkin peach could tackle in the flavor department.

Can someone please tell me who makes this beer served with a Swiss cheese wedge on it or in it? I can hear the Bud Light marketing team now, “Well guys, we dodged a bullet with that one. Surely, none of the breweries we’ve purchased put Swiss cheese in a beer! We don’t need another one of those pumpkin peach beer debacles!”

“Don’t stray outside the box”, I hear this ad commanding. “Oh, but while you’re out there, that’s where we left our yeast. Mind handing that to us? We’re gonna need it…”

“Happy New Beer”! – Janée’s 2016 Year in Beer Recap

It’s time to say goodbye to 2016! (Bye, Felicia!) 

But first, let’s take a look back at the beer stats, “beercations”, festivals, new brewery visits and more that make up my 2016 review of my year in beer.

Let’s start with the number of new breweries I’ve visited this year! This year… drumroll please… 

I visited 56 new breweries this year! This is 1 more than last year, which is really impressive, considering that any brewery I’ve set foot in before doesn’t count for this list. In 2016, I averaged more than 1 new brewery visit per week.

Here’s the list!:

1. Ponysaurus, Durham, NC -1/9

2. Cascade Brewing Barrel House, Portland, OR- 2/3

3. The Commons Brewery, Portland, OR- 2/3

The Commons Brewery

4. Basecamp Brewing, Portland, OR – 2/3

5. Hair of the Dog, Portland, OR – 2/3

6. Pelican Brewing, Tillamook, OR – 2/4

7. de Garde, Tillamook, OR – 2/4

8. Block 15 (Downtown Pub Brewery), Corvallis, OR – 2 /4

9. Block 15 (Production Brewery), Corvallis, OR – 2/4

10. Ninkasi, Eugene, OR – 2/4

11. Fieldwork, Berkeley, CA – 2/6

12. Barrelhouse Brewing, Paso Robles, CA – 2/6

13. Firestone Walker, Paso Robles, CA – 2/7

14.Firestone Walker Barrelworks, Buellton, CA – 2/7

Firestone Walker Barrelworks

15. Phantom Carriage, Carson, CA – 2/7

16. Smog City, Torrance, CA – 2/7

17. Karl Strauss, Costa Mesa, CA – 2/8

18. Bagby Beer Company, Oceanside, CA – 2/9

Bagby Beer Company

19. Modern Times, San Diego, CA – 2/9

20. Toolbox, Vista, CA – 2/9 

21. Council, San Diego, CA – 2/9

22. Bhramari Brewhouse, Asheville, NC – 3/27

Bhramari Brewhouse

23. Hi-Wire Brewing Big Top, Asheville, NC – 3/27

24. Free Range Brewing, Charlotte, NC – 4/14

25. Legion Brewing, Charlotte, NC – 4/21

26. Switchback Brewing, Burlington, VT – 5/19

27. Burlington Beer Co., Burlington, VT – 5/19

28. Hill Farmstead, Greensboro Bend, VT – 5/19

29. Prohibition Pig, Waterbury, VT – 5/19

Prohibition Pig

30. Liquid Riot Bottling Company, Portland, ME – 5/20

31. Allagash, Portland, ME – 5/21

32. Maine Beer Company, Freeport, ME – 5/21

33. Sunday River Brewing, Bethel, ME – 5/21

34. New Belgium Brewing,  Asheville, NC – 6/25

New Belgium Asheville

35. Zebulon Artisan Ales, Asheville, NC – 6/25

36. Joymongers, Greensboro, NC – 6/26

37. Bond Brothers, Cary, NC – 7/3

38. Neuse River Brewing, Raleigh, NC – 7/3

39. Brown Truck Brewery, High Point, NC – 7/10

40. The Veil, Richmond, VA – 7/12

41. Brew Gentlemen, Braddock, PA – 8/14

42. Horse and Dragon Brewing, Fort Collins, CO – 10/4

43. Vail Brewing, Vail, CO – 10/5

44. Casey Brewing, Glenwood Springs, CO – 10/5

45. Avery Brewing (new location), Boulder, CO – 10/5

Avery

46. Crooked Stave Barrel Cellar, Denver, CO – 10/6

47. Lowdown Brewery and Kitchen, Denver, CO – 10/6

48. Black Project, Denver, CO – 10/7

49. Weldwerks Brewing, Greeley, CO – 10/7

Weldwerks

50. Wiley Roots Brewing, Greeley, CO – 10/7

51. De Steeg Brewing, Denver, CO – 10/7

52. Westbrook Brewing, Mt. Pleasant, SC – 11/5

53. Durty Bull, Durham, NC – 11/17

54. Dovetail Brewery, Chicago, IL – 11/19

55. Goose Island Production Facility (W. Fulton), Chicago, IL – 11/20

56. Goose Island Barrel Warehouse (N. Sacramento), Chicago, IL – 11/20

This all brings my grand total of breweries visited to 217. Not bad, considering that I didn’t even start keeping track until 2014! (Anything before that, even if it’s somewhere I know I went, doesn’t count. Because rules.)

And here are some stats from this year, courtesy of Untappd! Looking at this is always fun every year. (Note that I’ve really scaled back on religious Untappd check-ins. Sometimes, it’s just more fun to drink without that worry.)

Total Beers in 2016: 1,363 (70 less than last year. Again, keep in mind that I scaled back my Untappd check-ins.)

Total Unique (new to me) Beers in 2016: 957 (61 less than last year)

New Beer Ratio: 70% of the beers I consumed were ones I had never tried before (only down 1% from last year).

Average Beers Per Day: 4 (The same as last year. Again, I go to lots of bottle shares! Lots of these are smaller pours. But thanks for your concern!)

My Top Venue: Aside from my house, it’s once again… Haw River Farmhouse Ales!

My Most Consumed Beer for 2016: I have no clue how I pulled this off, but it was Pliny the Elder. Damn! *high fives self* (It was Major Arcana from Haw River last year. Lucky me again!)

And obviously, you know we went on some beercations this year. Aside from “beercations”, we live in a really great state for beer, so it’s easy to just take a day trip or an overnight trip to badass places like Asheville, NC, where we hit up the second annual Funkatorium Invitational Festival at Wicked Weed.

Here are the beercations!:

Oregon/California:

We hit up Oregon and California in February. We go out to Cali every year to pick up beer from The Bruery’s Reserve Society and The Rare Barrel’s Ambassadors of Sour programs. This year we added Oregon to the trip and made a week of it! De Garde was more that we ever imagined, and Toolbox was the new favorite by a landslide in California.

Vermont/Maine:

In May, it was Vermont and Maine. We can thank Sam and Julie for getting married in Maine for us going on this trip! Hill Farmstead was definitely the favorite brewery stop of this trip. 

Colorado:

In October, we went to Colorado for our first experience with GABF! (No, Gram. This isn’t a drug.) The Great American Beer Festival is a must for a beer geek. 

The events surrounding GABF were even more fun. Give me a Denver Rare any day. And the people we met? You can’t really top Garrett Oliver, Ray Daniels, Lauren Salazar and Patrick Rue. That in itself made for a stellar trip. I completely geeked out. 

My hands down favorite brewery of the trip (and of all my 2016 brewery visits) was Weldwerks! And our favorite beer was without a doubt their Barrel Aged Mexican Achromatic! (I can’t confirm or deny if I may have cracked our one and only bottle to ring in the new year last night.)

Chicago:

And in November, our friends, Misti and Charles, won the Prop lottery and invited us to be their guests in Chicago for the release at Goose Island. 

I almost missed the trip after my discovery on my 3rd wedding anniversary a couple days before our flight that I have horrific acid reflux. Thankfully, I recovered just hours before I needed to leave! And I may or may not have been enjoying some amazing deep dish pizza a couple hours after we landed. (Take that, acid reflux! NOTHING comes between me and Chicago deep dish!)

And that ended a crazy 2016 for us.

It’s also worth mentioning that in April, I found out that the brewery I work for was being sold to Anheuser-Busch InBev. That was a tough pill to swallow, and I don’t think anyone who knew me expected that to be easy for me. 

Our COO had approached me after the announcement, which I greatly respected and appreciated. He lightheartedly asked me what the next blog post was going to look like. And he encouraged me to share my story.

It wasn’t the year at work that I expected it to be, but everything happens for a reason. 

So, what’s in store for 2017, you ask?

For starters, I’ve decided to hold off a bit on taking my Advanced Cicerone exam. I love being a Certified Cicerone, and one day, I know I’ll join the ranks of the Advanced Cicerones. But for the time being, I want to focus on a few other things before I tackle the at least 8-12 months of studying I feel I’ll need to pass. 

Also, I’m really excited to announce that I’ll be putting a lot more time and effort into my blog in 2017! Beer and marketing are giant passions of mine, but my love for marketing truly grew from my love of writing. I entered college many moons ago with the intended major of journalism, but changed it, not wanting to be a news writer making pennies and being influenced by the media’s agendas. 

My blog has always been an avenue to what makes me most happy in life, and it’s time to venture further down that road. Maybe we can call that the “forgotten road” of 2016. It’s time to take it. 

And speaking of taking steps to make myself happier in life, I’ve saved the best announcement for last…

(No. Get that having a baby shit out of your head. And sadly, if you were thinking “puppy!”, you’d be mistaken, too. For now.)

Ben and I have begun working on our own brewery! Ben SLAYS some homebrew. And we’re incredibly fortunate to have such a supportive network of friends/fellow beer geeks who already have had amazing things to say about Ben’s beer. We’ve wanted this for a very long time. 

Together, I truly think we can do anything. (This isn’t a mushy head in the clouds sentiment. This is a Walking Dead Rick and Daryl kicking all the asses statement.)

Ben has a great entrepreneurial spirit and is an inspired brewer, and is just a really damn smart guy. (Don’t tell him I said that.) This guy works his ass off, and when he puts his mind to something, it’s as good as done.

And I’m passionate and driven, and definitely have a fun and challenging road ahead to build our brand and sell the shit out of some beer. If I can make a multi-billion dollar corporation (love you, Sheetz!) millions of dollars improving efficiencies, making fun beverages, and engaging consumers in my old job, then I can return to badassery with my own business.

So, 2017, I’m ready for you! Happy New Year!

And if you want to see how 2015 treated me, check out my blog post from last year’s “Year in Beer” here!

A Beer Museum Is Brewing

Beer education is incredibly important to me. There’s a great big world of beer information out there, and it can be a daunting task for people to experiment with flavors or learn about styles.

But beyond flavors and styles, beer has a story. Beer isn’t just a beverage. The story and history of beer is an extremely powerful one.

Did you know that women were the first brewers?

Did you know that hops weren’t originally a part of beer? It wasn’t until around 1600 that they became a prevalent ingredient in beer. (Can you even imagine a world without IPAs?)

Did you know that the Ancient Egyptians who built the pyramids were paid in beer?

Some breweries are lucky enough to have a resident beer geek to share some of their knowledge about beer and its history, but for the most part, you’ll have to pick up a book to learn yourself.

Or do you…?

I bring you, Brew: The Museum of Beer.

brew_logo_v002

Yep. A museum about beer.

And what would a beer museum be without beer on tap? Yeah, they have that covered, too.

So where is this museum?

It actually doesn’t exist yet.

But have no fear. Pittsburgh beer geek, Joe McAllister is working to make the museum a reality in Pittsburgh, Pennsylvania. McAllister founded the Autism Center at Children’s Hospital of Pittsburgh and co-founded the Advisory Board on Autism and Related Disorders. He’s no stranger to taking on big projects, and as a beer geek, saw a need for a beer museum that told the story of beer instead of just the story of one brewery.

This 50,000 square foot museum is set to be the first of its kind, and is slated to open in 2018. The museum will focus on the history of beer, include interactive exhibits, and it will have its own brewery and 300 seat gastropub.

Crowdfunding efforts began a few months ago and have earned close to $30,000 so far on Indiegogo. The first goal for this campaign is to raise $50,000. The Indiegogo campaign ends December 19, but funds will continue to be accepted after that date, and the campaign will receive all funds raised, even if it doesn’t reach its goal.

As a lover of beer and beer education, a Certified Cicerone, and a lover of Pittsburgh, this news couldn’t excite me more. I hope you’ll join me in donating a few bucks to help this vision become reality. The link to donate is here!

Cheers, friends!

 

GABF Beercation 2016 – Day 1 – Fort Collins

Well, friends, it’s FINALLY happened. After two years of purchasing tickets and not being able to attend the one and only Great American Beer Festival, the year has finally come that I’m able to go!

Ben and our friend, Steve, from the amazing Haw River Farmhouse Ales, and myself flew from NC into Denver yesterday and drove out to Fort Collins to kick off our beercation! And our day was AWESOME. 

Here’s how it went down!

I was getting a little hangry on the hour drive from Denver to Fort Collins, so we hit up my friend, Sam, who we planned to meet later and who’s lived here for a few years now, for some lunch suggestions. 

We landed on grabbing some sandwiches because he said there was a really good beer selection at this particular spot – Choice City Butcher and Deli. I thought to myself, “I’ll just have a nice little sandwich so I have plenty of room for beer after.”

Ha.

No.

These sandwiches were giant and amazing. Here’s what was left of my Italian sandwich that I quite literally destroyed. 

I guess the little side of mashed potatoes that the woman at the deli recommended didn’t help me to not feel full either, but they were totally worth the added 10 minutes extra it took for my food coma to wear off.

And the New Belgium Blackberry Love:Oscar was perfection as my first beer of the day.

With full bellies, we trekked on to Funkwerks (my second time there!) to crush some amazing beers. We sat outside on that gorgeous day. It was probably around 60-65 degrees out, which was super refreshing compared to the 80 degree weather we left in NC. 

Sam and his awesome new wife, Julie, came to meet us. (Our last beercation was to fo to their wedding in Maine in May.) Beer is ALWAYS better with friends and old stories.

It had been two and a half years since I had been to Funkwerks. Their house yeast has evolved incredibly since then with a discernable farmey funk to it. We shared a few flights and a bottle of their 2015 Oud Bruin. Paisley was probably my favorite beer there, and I’m regretting having not grabbed a bottle.

From there, we went to Horse and Dragon Brewing, which was all of a 30 second car ride away. We got a few flights there, and I was pleasantly surprised with everything. They had a great range of styles.

Sam and Julie left after that, and we headed to make what we thought would be a brief pit stop at New Belgium Brewing before we went to check in to our Airbnb. 

We had been talking earlier about how Lauren Salazar of New Belgium, without question the most badass woman in the industry, and one of the most respected people in the industry, apparently was a fan of a Haw River beer.

We sit down at the bar and order a few beers, and just a minute or two later, in walks none other than Lauren fucking Salazar. Steve grabbed some Haw River bottles from the car to give to her, and we all began chatting. 

As if that wasn’t enough to be the highlight of the trip, she asked us if we wanted to come back to the foeders and have a beer with her. 

We and a few cool guys from Austin Beerworks joined her and tasted some Whiskey Fat Back and laughed about the names she’s given to some of the numbered foeders. They’re completely out of chronological order in the first half of the room, and Lauren joked that there’s one number they can never find, so she calls it “Stepchild”. She then apologized to my red-headed husband (red headed stepchild), and we all shared a good laugh about that. 

Other fun foeder names included Old Dirty Bastard and Darth Vader.
I’m still in awe that we got to drink beer and chat with her. She was so gracious. 

After we left New Belgium, we pinched ourselves, realized this was real life, and threw our stuff in our stunning Airbnb before grabbing dinner at The Colorado Room. 

You can almost never go wrong with poutine with a fried egg on top. 

At this point, I was starting to hit the wall, but out old asses decided to move on to one more spot before calling it a night.

We went to The Mayor of Old Town as our last stop for the night. They have 100 beers on tap and were rated one of the top 15 beer bars in America by craftbeer.com. 

Pliny was on tap and that was the perfect beer to finish my night off with!
Here’s to hoping day 2 is even better than day 1!

What Exactly is “Craft Beer”, and Why Should the Term “Indie Beer” Become A Thing? (And Why The Hell Does It Even Matter?)

 

Cali Beercation, Day 3 – The Redwoods & Anderson Valley

Day 3 was our day with the most driving and the least number of stops. But Ben and I agreed that it was our favorite day out of the whole trip!

We stayed in Oregon the night before and drove into California. Our main mission for the day was to drive on Avenue of the Giants through Humboldt Redwoods State Park, and to figure out as we drove where to go next.

We drove past a beach early in the day at the beginning of our trip and snapped a few photos. Ben’s not one to cooperate for pictures (unless I get him drunk, and even then, he’ll oblige, but make weird faces or “fish hook” my mouth, ruining all my pictures). Because it was Ben’s suggestion to pull over by the beach for a few photos, I hastily and happily snapped a few while I had Ben in a rare cooperative photo moment. When I got back in the car, I found that my hair was the thing that wasn’t cooperating. It was channeling the horrendous Donald Trump combover. Not. A good look. Oh well! The rare and elusive Ben Farrar was captured on film! So I guess I can’t complain! 

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Neither Ben nor myself had ever seen a giant redwood tree in person. We’re pretty giant people ourselves. Ben is 6’6” and I’m 5’11”. In 500 years, when we have kids, they’ll undoubtedly be giants. I don’t think either of us is very easily impressed or taken aback by nature. The last time I was in awe of nature when I saw the stately, rigid snow-capped mountains and the magnificent view at the Garden of the Gods in Colorado.

We were driving and knew we were getting near the forest. Our eyes were peeled looking for the first tree. They didn’t need to be. It was almost as if it jumped out at us. We literally both gasped in shock. And suddenly, we were enveloped in redwood trees, driving slowly with dropped jaws and constant exclamation of our disbelief.

We pulled off at the first spot we could. I feel like at that moment, getting out of our vehicle, was like a moment of awe in one of the Jurassic Park movies when someone stopped to get out of their vehicle, awestruck at the first sight of these larger than life dinosaurs. That’s exactly how I felt. And these trees were fucking dinosaurs… They can grow to be 2,000 years old.

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Ben and I wandered into the forest like children, looking up, trying to take it all in. I’ve never felt so small. I found a fallen tree and tried to climb on top of it. My long legs could barely reach to get me atop the moss-covered trunk. It just seemed to stretch for miles.

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I really can’t adequately explain how beautiful it was. I snapped some photos that do it far more justice.

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We stopped several times at little pull-off spots to explore more. The entire drive was right through the dense forest. I felt like I was in the movie Honey, I Shrunk The Kids. We were microscopic.

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At one of the pull-offs stood a giant tree with a hollowed out center. It seemed like lightening may have struck it and burned out the center at the base because the inside walls were charred. I took some pictures of Ben standing inside and then asked him to take some of me. I went to walk inside and the sheer size of this tree and the fact that I was entering something not man-made that towered above the earth literally scared me! I’ve never reacted that way to a thing in nature before.

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Experiencing the redwoods was Ben’s favorite part of our whole trip.

Continuing to drive through the last stretch of redwoods, we did nothing but look out the windows in awe.

As we left Avenue of the Giants to drive on the 101, the scenes changed, but the drive was no less beautiful. I love California!

Ben and I needed to figure out where to go next.

Last year on our Cali trip, we had visited Anderson Valley Brewing. After we left, I received a tweet from their brewmaster, Fal Allen, who I didn’t know at the time. (I later Googled him and found out that he’s a beer badass!)

I’m pretty active on social media, and I promote my blog on every avenue. I’m not sure if he saw that I was a blogger or just that I was a beer geek who had just visited. But he tweeted me that next time I came in, to let him know and I could taste some fun not yet released and barrel-aged beers. I think I tweeted back that I was vacationing from the east coast and that I likely wouldn’t get to return.

Ben asked if I’d want to visit Anderson Valley again, and I said yes. He said I should reach out to Fal on Twitter to see if checking out some fun beers was still a possibility. I figured I had nothing to lose in asking, and didn’t really have any expectations.

Fal tweeted me back and said that he was around and said that I should stop in. So Ben and I set out on another beautiful drive through the rolling hills of beautiful northern California through wine country. The winding roads would have been better suited to my Volvo C30 than they were to our giant rental SUV! It was a fun drive, regardless.

We got to the tap room, which is in a separate building on the same property, and both ordered a beer. I tweeted a photo of my beer there, hoping that Fal would pop over and say hello and maybe chat with us for a minute or two. I had no clue we were set for hours of fun here!

And so my favorite part of our entire beercation started.

Fal walked in from the brewery a few minutes later. “Here. I brought this for you,” said Fal after he walked up to me, holding out a 22 ounce bottle of Huge Arker, a bourbon barrel aged imperial stout.

“Wow,” I immediately thought. That’s incredibly generous to give to someone you’ve never met. And this is what I love about the world of beer.

He asked Ben and me what we had tried so far. We told him we were on beer number one, and he humbly said he’d get us samples of everything as he headed behind the bar. He came back with a tray full of every beer they had on tap and sat down with us.

I told him that I’ve been obsessed with their watermelon gose ever since I tasted it last year at the brewery, when it was a test beer only on tap at the brewery. I explained that weeks before visiting last year, I had told Ben that I wanted to brew a watermelon gose. I said that I thought the combination of salt and watermelon was just itching to be explored, and I couldn’t believe that no brewery had tried one. I told him that tasting his was the highlight of my Anderson Valley visit last time.

I continued that I was ecstatic that the beer was just released in 22s the other month, and I immediately went to seek some out.

We tasted more and talked about his recipe ideation.

This couldn’t get better, I thought!

Wrong.

“Do you want to go on a tour of the brewery?” he asked. (You know what the answer was!) So we grabbed a beer and walked out of the taproom and into the brewery. He showed us their beautiful copper brewhouse. He explained that they used to polish everything, but at some point, decided to just stop. I thought it was fitting. These aren’t the shiny copper kettles at the pristine Sierra Nevada in Mills River, NC. Those kettles wouldn’t really fit in in Boonville. The brewhouse had its own beauty in the darkened copper with specks of green. They were almost like the majestic redwoods that had earned their place over time to be there.

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We walked to another building that housed the bright tanks and some other equipment. “Your beers are empty,” proclaimed Fal. “We’ll fix that.” And we were treated to cans of Briney Melon (that beautiful watermelon gose!) that were canned that day. Cans! I can’t wait to get cans of this in NC so I can have some all the time! And they’re the prettiest cans in all of craft beer, in my opinion!

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“Do you want to see this barrel room?”

“Yes!”

“Do you want to see this other barrel room?”

“Yes!”

We tasted beer from the barrels. Our glasses were never empty, and our taste buds couldn’t have been happier.

We walked back over to the tap room with Fal with some other fun beers to try. I remember at one point telling him he didn’t need to crack open those cool beers for us. He politely protested. “No. You guys are my VIPs.” He went on to explain that his girlfriend has Celiac’s Disease and can’t have wheat. We were sharing beers with him like we would share with the best of friends, cracking bottles that you save for special occasions.

We talked more about their funky experimental beers as we tasted some great treats, and he told us the story behind their Horse Tongue Wheat beer.

We chatted about the culture of youth today, and the fact that I bet my youngest sister had never used a pay phone. Boonville has their very own language known as Boontling. Fal told me that a pay phone in this language was called a buckey walter. We’re drinking AND we’re learning!

Boontling was an elaborate jargon developed in the relatively isolated community so that the locals could talk amongst themselves without being understood by others when others were present. The slogan “Bahl Hornin’” can be found on Anderson Valley’s bottles and cans. It means “good drinkin’.”

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I never expected we’d be received with such incredible hospitality there. It’s not hard to see why this was my favorite part of our whole vacation. Fal Allen embodies everything I love about craft beer. This isn’t just a drink. It’s a culture. A way of life. Anderson Valley Brewing is incredibly lucky to have such a down to earth and hospitable ambassador of their brand and brewmaster. I’m a fan for life. And I like to think that I made a new beer friend that day. Thanks for your insane generosity and for being a perfect example of everything I love about the craft beer culture and community, Fal.

Day 3 was a day of few visits. But with the argument of quality over quantity, there’s no comparison to how great that day was. It’s for sure a day I’ll never forget.

 

 

Beercation, Day 2 – Tillamook, OR: De Garde & More

We started day 2 of our beercation by driving west from Portland toward Tillamook. Our taste buds had been begging us to visit De Garde Brewing, and we were only an hour and a half away from there. So we mapped out a few other spots near De Garde and set out to explore for the day.

Ben was feeling a lot better. I got him some hotel toast and a banana for breakfast that morning, and I nommed on those amazing Voodoo Doughnut treats I got the night before. We chugged some Pedialyte and some water (hydration is key!) and set out to our first stop.

Pelican Brewery   

In the oceanside town of Tillamook sits a brewery with a pretty impressive resume of award winning beers. They brew some classics and quite obviously, do it very well. The tap room sits above and overlooks the brewery floor. There’s a small menu, and lots of that pretty well-known Tillamook cheese on it.It was a nice little stop. And we still had a little time to kill before De Garde opened, so while cheese was on our mind, we decided to stop by the Tillamook Cheese Factory, a few minutes down the road.

 
Tillamook Cheese Factory 

The building was big, but the parking lot was enormous! I couldn’t imagine that entire lot being filled with people visiting a cheese factory! But people do love cheese!

You take self-guided tours through the facility. It’s always cool to see some behind the scenes production. We ended our tour with a few samples and shopped for a few minutes in their massive gift shop that was full of local food items. I’m a sucker for those kind of stores, and somehow managed to get away with only a bottle of local buffaloberry honey and a bit of fudge. And for some reason, Ben thought it would funny if I bought a stress ball that was shaped like a brick of their wrapped cheese.  I now am the proud owner of a “cheesy” conversation-piece…

We left the cheese factory and grabbed a quick caffeine fix at a coffee roaster across the street before heading to De Garde to ensure we got there when they opened.
De Garde Brewing

Any time someone brings a De Garde bottle to a bottle share, you’d better believe all eyes are on that bottle. These are beers designed by beer geeks for beer geeks.

I saw a list online the other day that was one of those “You Might Be Too Big Of A Beer Geek If…” lists. Only going on “beercations” for vacations, flying Southwest to check your beer boxes as free luggage, and shopping for a home with suitable space for a beer cellar as a main priority were all ones I checked off on that list. But the owners of De Garde take the cake for the geekiest of beer geek things ever.

They literally researched the wild yeast in various coastal areas and chose where to live and build a brewery based on the local wild yeast character in the air. If that’s not fucking geeky, I don’t know what is.

Their tap room is pretty small with a few barrels as small tabletops, but there are a few other rooms off of the main room with a bit of extra seating. You can check out some beautiful foeders from one of these rooms. The space has some fun, earthy decor, and you could comfortably hang here for hours.

I don’t know what their typical crowd looks like, but in the almost hour we were there, there were only ever 2 or 3 more people in there aside from us and the bartenders. I like it like that. I expected it to be chaotic.

We each had a different American wild ale on tap (Grand Blanc – 4.75 and Foeder d’Or – 4.25) and split a bottle of The Purple (4.75). We bought a few bottles each of the beers they had available to take home. It made me sad to leave such a great place, but we had more breweries to explore.

I hope we meet again, Tillamook.
Block 15 Downtown Pub Brewery

 We met someone along the way who had mentioned Block 15 in Corvallis, and it was “on the way”, as we started to set south, so we figured, “Why not?”

We arrived to a crowded restaurant, put our name on the wait list, and each grabbed a beer at the bar. We felt like sardines in a can standing in the large restaurant with that crowd, so we ventured back outside of the restaurant to where there were a few picnic tables seated out front. It was pretty cold, but the 11.25% ABV Super Nebula Imperial Stout was warming us up!

“Hanger” (you KNOW it’s a real thing) started to set in, and we realized that the over an hour wait time wouldn’t cut it for us. I go from hangry to cold hard bitch in like 3 minutes flat. Google told us that Block 15 had a production brewey and tap room with snacks nearby, so that’s where we headed.  Quickly.


Block 15 Production Brewery and Taproom 
It was really busy here as well, but miraculously, we found 2 seats at the bar right away. We ordered a small meat and cheese tray and a beer cheese pretzel. Their snack game is on point! We drank some more fantastic beers here, grabbed a crowler and a bottle to go, and ventured to our last stop of the night.

It’s also notable that this location actually will fill kegs on the spot for people to take home!  I had never seen that before!
Ninkasi Brewing 

This Eugene, Oregon brewery is beautiful. It’s great in the dark. The lights are inviting, and the tall entrance beckons you to enter. Once inside, the ceiling is a couple stories high. A huge glass window shows you the enclosed courtyard, complete with a hypnotizing upscale, modern fire pit table. The beer geek in me was concerned for the rapidly rising temperature of the beers of the guests sitting there. But it does make for some beautiful scenery and photos. And this is why the beer gods made Instagram.

Ben and I were exhausted at this point. It was a long day, and that Pacific time zone had us in a time warp. We didn’t get to try much here, but it was worth the stop to check it out. It was time to check into the hotel and get some rest for what day 3 and California had in store for us!

Bullets2Bandages Bottle Openers

There’s one thing I’ve been passionate about long before beer came into my life. (Don’t worry; we’re still going to be talking beer here!)

I’ve always had a great love and respect for our nation’s military veterans. Both of my grandfathers were in the Navy, and at one point in my life, I actually entertained joining myself.

I grew up hearing my Pappy Wilson’s crazy stories of pranks he’d pull while aboard his destroyer. (He had some good ones! I think one involved lighting things on fire and dropping them in the ships’ trough-like toilets, so it would float down and light people’s butts on fire…) And I was (and still am) obsessed with anchors because I was always sorting through my pap’s extra naval uniform buttons. (I apparently was a simple child. It didn’t take much to entertain me!)

My other grandfather, my Pappy Jackson, was a man of few words. A Genesee from his fridge was the first beer I (accidentally) tasted. I always loved to write, and my pap got me into a patriotic speech/writing contest through his VFW post. I kept winning and having to present my speech over and over again, and it was great to spend time with my pap and the rest of those ass-kicking old vets!

And inevitably, I ended up marrying a Marine. With two tours in Iraq and one in Afghanistan, I’m thankful to have him back and in the civilian world!

So what does all of this have to do with beer?

One day, while obsessively posting and checking out all things beer on Instagram, I came across a company called Bullets2Bandages when I saw an eye-catching image of a .50 caliber bullet bottle opener they had posted. They often posted images of Marine Corps inspired bottle openers, and one day, I decided to check out their website to see what this company was all about. I knew I needed one of these bottle openers for my husband! Because. Beer. And because. The Marine Corps.

I was fortunate enough to get to chat with the guys from Bullets2Bandages, and I found out that it was a company started in 2011 by two former officers in the Navy, Erik and Cole, who were looking for something to do when they got out.

They stumbled upon the idea of first making bullet necklaces when a 9mm round fell out of Erik’s gear and onto his dog tags. He posted a picture to Facebook and people wanted to know where they could get one. They had planned on only making a handful for what they thought would be a one-off fundraiser for a charity called the Travis Manion Foundation, honoring of one of their fallen friends who was killed in Iraq.

Things took off from there and Erik and Cole realized they had the makings of an actual business on their hands.

What I love about Bullets2Bandages is that their goal is to support veteran charities. They’ve donated at least 15% of their annual profits to veteran charities each year. In 2014, they actually donated more than 60%! Very badass.

They work a lot with the Travis Manion Foundation, and have donated thousands of medals for their 9/11 Heroes Runs. A full list of their charity partners is on their website.

Despite their start in jewelry, B2B now primarily makes bottle openers, and they’re made out of spent ammunition. And of course, they’re made in the good ol’ U.S.A. You can purchase openers as they exist on their website, or you can customize them.

They’re, of course, popular with military audiences. They get a lot of custom orders for Marine Corps Birthday Balls. And they’re pretty popular as groomsmen gifts, too.

And obviously, I had to ask the California-based Bullets2Bandages crew about some of their favorite beers and breweries. Modern Times made the “If I could only drink beer from one brewery for the rest of my life” list, and their Booming Rollers IPA was a favorite staple.

Stone’s “Enjoy By” IPA series and Black IPA series made the list, too. Other favorite breweries were Green Flash, Ballast Point, Council, Ironfire, Alpine, Knee Deep, Figueroa Mountain, and Firestone Walker. (Solid list, guys!)

All this talk about great CA beer is getting me excited for my annual Cali “beercation” in a little less than a month! (Yeah!)

There’s really not much I love more than beer. Our nation’s veterans are one of those few things I love more. I’m thankful that I grew up knowing some very inspiring veterans. And I’m extremely grateful for those veterans who are inspired enough to give back to fellow vets.

When I come across a veteran owned company that supports veterans charities AND has some badass beer geek things, what can get better than that?

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Happy New Beer! – Janee’s 2015 “Year In Beer”


			

Janee Farrar… Certified Cicerone®!

Merry Christmas to me! My goal for this year was to become a Certified Cicerone®, and I found out last night that I’ve joined the ranks!

It had been about 5 and a half weeks since I had taken the test (around the same time frame when I found out my results last time!), so I had been checking my phone for the email alllllllll day, thinking it had to be coming. The results come out of the Cicerone Program offices in Chicago, so they have an extra hour on this eastern time girl.

Last time, I got my email a little after 5 pm.

(The OCD in me was obsessively calculating!)

Five o’clock had come and gone, and it was time for me to get things in order for a work event at a restaurant with a cask tapping that started at 6.

I was at the restaurant and decided to glance at my email before I got things started. I guess my inbox hadn’t refreshed for a bit, despite my incessant checking, because several new emails popped up. I knew I was looking for an email from Chris Pisney. And there it was…

“Oh, fuck”, I uttered to myself.

I needed a second to prepare myself before I opened it. I decided right away to screenshot my inbox and send the picture to Ben before I calmed myself down and opened it.

When I added the image to the text, I spotted out of the corner of my eye an email 2 spots above tthe email from Chris Pisney…

An email with Certified Cicerone® logos!!!!!

I still hadn’t even cracked open my email! But this meant that I passed!

So I called allllll the people! I knew some others (distributor reps./friends) who had taken the test with me, and called them to tell them to check their inboxes! I know myself and at least 2 others (Hey, Bri!) passed!

I really couldn’t ask for a better Christmas present. I’m a Certified Cicerone®! Mission accomplished.
Now… what next?!